Privacy Policy for superbet users
This Privacy Policy explains how personal data of players and visitors to superbets-uk.com is collected, used, stored and protected when you access superbet services in the United Kingdom. The brand is committed to handling your information lawfully, fairly and transparently, in accordance with applicable UK data protection legislation. By using the site, creating an account or contacting support, you acknowledge that you have read and understood this notice. If you do not agree with the way your data is processed, you should not use the site or should limit your use to areas that do not require personal information.
Types of data we collect
When you register or use your account, we may collect identification data such as name, date of birth, address, contact details and copies of verification documents. We also process transactional data including deposits, withdrawals, bets and game activity, as well as technical information such as device identifiers, IP address, browser type and access times. Some information may be generated through cookies or similar technologies that help us understand how you use the site and improve performance and security. In certain cases we may also receive data from third‑party verification providers, payment processors or marketing partners, for example to confirm your identity or the legitimacy of your payment method. All collected data is limited to what is necessary for the purposes described in this policy.
Legal basis and purposes of processing
We process your personal data on several legal bases, including the need to perform a contract with you, to comply with legal obligations, to pursue legitimate interests and, where required, on the basis of your consent. Contractual purposes include creating and managing your account, processing payments, settling bets and providing customer support. Legal obligations cover requirements related to anti‑money laundering, responsible gambling, age verification and regulatory reporting. Legitimate interests include improving our services, ensuring network and information security, preventing fraud and tailoring certain aspects of the experience, provided these interests are balanced against your rights. Where consent is used, for example for certain types of marketing or cookies, you may withdraw it at any time via your account settings or by contacting us.
Cookies and similar technologies
superbets-uk.com uses cookies and similar technologies to make the site function correctly, remember your preferences and provide a smoother experience. Some cookies are strictly necessary for security and basic functionality, while others help us analyse performance, understand usage patterns and offer personalised content or promotions. You can manage non‑essential cookies through your browser settings or via the cookie banner or preference centre, where available. Disabling some cookies may affect certain features or performance but should not prevent basic access to the site. Further details about the types of cookies used and their duration may be provided in a separate cookie notice linked from the site.
Data retention and storage
Personal data is kept only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, accounting or reporting requirements. Retention periods may vary depending on the type of data, such as transactional records or verification documents, and on applicable UK gambling and financial regulations. After the relevant retention period has expired, data will be securely deleted, anonymised or archived in a way that prevents further use for active processing. We take reasonable technical and organisational steps to protect data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. Access to personal information is restricted to authorised staff and service providers who need it to perform their duties.
Data sharing and international transfers
We may share your personal data with carefully selected third parties who provide services on our behalf, such as payment processors, identity verification providers, IT and security partners, analytics providers and marketing agencies. Where required by law or regulation, we may also disclose information to regulators, law enforcement bodies, courts or other authorities. If personal data is transferred outside the UK, we will ensure that appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses or other recognised protection measures. Third parties are contractually obliged to process your data only in accordance with our instructions and to keep it secure. We do not sell your personal data to third parties for their own independent marketing purposes.
Your rights and choices
Subject to certain conditions, you have rights under data protection law in relation to your personal data, including the rights of access, rectification, erasure, restriction, portability and objection to certain types of processing. You also have the right not to be subject to a decision based solely on automated processing, including profiling, where it produces legal effects or significantly affects you, unless specific safeguards are in place. You can exercise many of these rights through your account settings, for example by updating your details or adjusting marketing preferences, or by contacting us using the details provided on the site. When you submit a request, we may need to verify your identity and we will respond within the time limits set by law. You also have the right to lodge a complaint with the relevant data protection authority if you are not satisfied with how your data is handled.
Security, updates and contact
We use a combination of technical measures such as encryption, firewalls and access controls, and organisational measures such as staff training and internal policies, to protect your data. Despite these efforts, no system can be completely secure and you also play a role by keeping your login credentials confidential and notifying us promptly of any suspected misuse of your account. This Privacy Policy may be updated from time to time to reflect changes in legal requirements, regulatory guidance or our processing activities, and any new version will be published on this page. If you have questions about this notice, your privacy rights or how we process your data, you should contact the brand via the official contact channels listed on superbets-uk.com, clearly stating your query. We will review and respond to your request as quickly and transparently as reasonably possible.